Digital printing on denim

Digital printing can be considered as an environmentally friendly technique for denim printing, mainly because of the low quantity of colorant applied on the fabric, with less use of water and energy. It can also be applied in small lots, and a variety of designs can be created digitally on jeans. Similarly, laser engraving methods have several environmental advantages over chemical or mechanical washing techniques. So it is clear that digital printing and engraving present ecological and cost effective alternatives to conventional coloration and washing techniques. More interestingly, digital printing provides the designers with more artistic freedom to creatively broaden their ideas. An unlimited variety of motifs and patterns can be developed and printed onto denim fabrics. This technology also enables creative designers and producers to work closely with retail distribution networks in real time, as a quick response model. The addition of electronic data interchange capabilities can materialize a concept known as fast fashion, and it can simultaneously boost the competitiveness of the company.